Part 4- Dangers of AI

AI is everywhere now, from generating images and videos to predicting what products you might like. Brands are using it to make ads faster, funnier, and more personalized. But AI isn’t perfect because it comes with risks that you should be aware of.

The Fun Side:

• AI can create unique visuals that grab attention, like Starburst’s “Different Every Time” campaign with hundreds of colorful, flavor-themed assets.

• Personalized ads can make content feel more relevant to you.

• AI can generate interactive experiences that are fun to explore.

The Risk Side:

• Some ads can mislead with fake reviews or ultra-realistic images.

• AI can track user data to hyper-target ads, sometimes in ways you don’t notice.

• Over-reliance on AI can make ads feel impersonal if not used thoughtfully.

Teen Takeaway:

AI is a powerful tool, not a replacement for critical thinking. Question what you see, check sources, and remember that even the coolest AI-generated ad might be trying to influence your choices.