Part 3- When Brands Pretend to Care: Spotting Fake Good Deeds

Sometimes brands look like they care about the planet or social causes, but they don’t. This is called greenwashing (fake environmentalism) or rainbow washing (pretending to support LGBTQ+ causes). Basically, brands want you to feel good while they sell products without actually making a real change.

How to Spot It:

• Ads sound impressive but provide no proof of action.

• Campaigns only appear during holidays or awareness months, then disappear.

• Products or packaging focus more on hype than impact.

Why It Matters:

These campaigns try to make you feel responsible or inspired so you’ll buy more, but the brand may not actually be contributing positively. It’s a reminder that critical thinking is key when interacting with marketing.

Real Example:

A company might advertise “eco-friendly packaging” but use vague terms and fail to show evidence. Or it might paint a rainbow logo on products in June without supporting LGBTQ+ causes beyond appearances.

Teen Tip:

• Check facts online.

• Look at brands’ real sustainability reports or charity partnerships.

• Support companies that actually do good, not just talk about it.

Fake good deeds may look cool, but real impact is what counts.