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Part 2: Morals and Ethics in Marketing
Marketing isn’t just about flashy visuals and viral memes; it’s about doing the right thing. Some campaigns mislead people, exploit...
zoehua08
Jul 5, 20241 min read


Part 1: Marketing Tricks You Didn’t See Coming
Have you ever clicked a “Download” button and ended up signing up for five email lists you didn’t want? Or tried to unsubscribe from an...
zoehua08
Jun 27, 20241 min read
Announcement!! Coming This Summer... “The Dark Side of Marketing: Stay Safe, Stay Smart" the 5-Part Blog Series!
Hey readers! This summer, I'm diving deep into the world of marketing, but not the fun side you usually see. We’re talking the tricky,...
zoehua08
Jun 25, 20241 min read


Starburst Gets Creative with AI: “Different Every Time”
Candy lovers, listen up! Starburst is turning heads in the marketing world with its latest campaign called “Different Every Time.”...
zoehua08
Jun 20, 20242 min read


Spotlight: Marketing in the Entertainment Industry
Movies, music, video games, and streaming shows don’t just appear out of nowhere. Behind every big hit, there’s a clever marketing...
zoehua08
Jun 6, 20242 min read


Branding: The Art of Creating a Lasting Impression
When you think about your favorite brands, what comes to mind? Maybe it’s the way they make you feel or the promise they deliver every...
zoehua08
May 7, 20244 min read


April Fools Pranks & Marketing: Olipop & Pringles
On April 1, 2024, health-conscious soda brand Olipop and snack giant Pringles announced a joint venture to create a "Sour Cream & Onion"...
zoehua08
Apr 5, 20241 min read


Segmentation & Target Audience: Why Trying to Reach Everyone Often Reaches No One
It might seem like the best way to grow your brand is to get your message in front of as many people as possible. But in marketing,...
zoehua08
Mar 16, 20243 min read


Top Super Bowl 2024 Commercials and Their Winning Marketing Moves
1. Budweiser: "First Delivery" Why It Stood Out: Budweiser's "First Delivery" ad featured a touching story of a determined Clydesdale...
zoehua08
Feb 15, 20242 min read


Why the Super Bowl is a Marketing Goldmine
Every year, the Super Bowl isn’t just about football. It’s also about ads , crazy, funny, emotional, and sometimes totally unforgettable...
zoehua08
Feb 9, 20242 min read


A Sensible Strategy: Why Marketing Without One Is a Risk You Can’t Afford
Marketing often gets reduced to eye-catching ads, catchy slogans, and a social media post here and there. But behind every successful...
zoehua08
Jan 25, 20243 min read


Marketing 101
We see marketing everywhere—on our phones, our feeds, our walks through the grocery store. But behind every eye-catching ad or clever...
zoehua08
Jan 11, 20243 min read


YouTube Shorts Just Got Safer for Brands and Here’s Why That Matters
Imagine this: you are scrolling through YouTube Shorts, watching 60-second videos fly by, and suddenly an ad pops up. But is it in a safe...
zoehua08
Dec 29, 20232 min read


AI in Ads: Creativity Meets Responsibility
So here’s the deal: Google just dropped some updates that sound super techy, but they actually tell us a lot about the marketing world...
zoehua08
Nov 29, 20232 min read
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