Top Super Bowl 2024 Commercials and Their Winning Marketing Moves

1. Budweiser: "First Delivery"

Why It Stood Out: Budweiser's "First Delivery" ad featured a touching story of a determined Clydesdale foal delivering a bottle of beer to a local bar. This emotional narrative resonated deeply with viewers, earning the top spot on USA Today's Ad Meter. The Wall Street Journal

Marketing Techniques:

• Emotional Storytelling: The ad tapped into universal themes of perseverance and community, creating a strong emotional connection with the audience.

• Nostalgia: By featuring the iconic Clydesdales, Budweiser evoked memories of its classic ads, reinforcing brand identity.

• Cultural Resonance: The ad's themes of Americana and resilience aligned with the mood of the nation, enhancing its impact.

2. Dunkin': "The Dunkings"

Why It Stood Out: Dunkin's commercial showcased a high-energy, over-the-top celebration of its brand, featuring a cast of characters in vibrant costumes. The ad's humor and bold visuals made it a standout moment during the game.

Marketing Techniques:

• Humor and Exaggeration: The playful and exaggerated portrayal of Dunkin's brand personality made the ad memorable and shareable.

• Visual Impact: The use of bright colors and dynamic scenes captured viewers' attention, ensuring the ad stood out in a crowded commercial lineup.

• Brand Consistency: The ad reinforced Dunkin's fun and approachable brand image, appealing to its core audience.

3. Lay's: "The Little Farmer"

Why It Stood Out: Lay's "The Little Farmer" ad told the heartfelt story of a young farmer's dedication to growing the perfect potatoes for Lay's chips. The ad's sincerity and focus on quality resonated with viewers, earning it a top spot on Ad Meter.

Marketing Techniques:

• Authenticity: The ad highlighted the real-life process behind Lay's products, building trust with consumers.

• Storytelling: By focusing on the farmer's journey, the ad created a narrative that was both engaging and informative.

• Brand Values: The emphasis on quality and care aligned with Lay's commitment to sourcing the best ingredients.

4. Mountain Dew: "Seal as a Seal"

Why It Stood Out: Mountain Dew's "Seal as a Seal" ad featured a humorous and surreal scenario involving singer Seal, playing on the double meaning of the word "seal." The ad's absurdity and humor made it a viral sensation.

Marketing Techniques:

• Surprise and Humor: The unexpected twist and celebrity cameo caught viewers off guard, making the ad memorable.

• Viral Potential: The ad's quirky concept was tailor-made for social media sharing, extending its reach beyond the Super Bowl.

• Brand Alignment: The playful tone matched Mountain Dew's youthful and adventurous brand image.

5. Uber Eats: "Memory Wipe"

Why It Stood Out:Uber Eats' "Memory Wipe" ad featured a comedic premise where celebrities undergo memory wipes to make room for new food delivery options. The ad's humor and star power made it a standout moment.

Marketing Techniques:

• Celebrity Endorsements: Featuring well-known personalities added appeal and credibility to the brand.

• Humor: The lighthearted approach made the ad entertaining and shareable.

• Innovative Concept: The unique premise set the ad apart from traditional food delivery commercials.