How a classic American brand learned the hard way that nostalgia is a marketing superpower—and a minefield The Big Change That Broke the Internet In mid-2025, Cracker Barrel—the southern-style restaurant chain known for its rocking chairs, biscuits, and front-porch aesthetic—rolled out a sleek new minimalist logo. The redesign dropped familiar elements like “Uncle Herschel”  and the phrase “Old Country Store.” The new look was simple: modern fonts, muted tones, no old-timey i